Apple partners with major app developers to raise money for AIDS research

Apple partners with major app developers to raise money for AIDS research

Apple has teamed with select app developers on a fundraising initiative for (RED) and World AIDS day (Dec 1st). For the next two weeks there will be a dedicated a section of the App Store where 25 partnering apps will be available with new or exclusive content. Titles taking part include high-profile names such as Angry Birds, FIFA 15, FarmVille and djay. All the sales revenue (including in-app purchases) from this section will go to (RED)'s Global Fund campaign. In addition to the apps, Apple is pledging to contribute a slice of select Black Friday sales, and is donating a portion of all retail sales on December 1 (cyber Monday). Apple has a long history of working with (RED), a charity co-created by Bono -- famously close to Cook's organisation. A relationship that has already seen Apple raise over $65 million for the fight against AIDS -- a figure you get to augment while spreading a little festive cheer this year.
Apple

By James Trew

Engadget